FORTRESS IS AN ENTERTAINMENT, HOSPITALITY & ESPORTS VENUE LOCATED IN MELBOURNE AND SYDNEY, AUSTRALIA.
I was working at Fortress full-time between July 2022 to February 2024, managing all (11) social media platforms from June 2023 with organic content creation + scheduling as well as the curation of digital advertising campaigns. I managed nano-micro influencer campaigns as well as UGC engagement. I dabbled in eDM creation and publishing to an audience of 100k+ and occasional graphic design.
My prize possession was the TikTok page and organic video content curation - amassing 25,000+ net follower growth from the ground up, over 30 million impressions, and over 5 million engagements on the platform.
TikTok: @fortress
Instagram: @fortressmelb // @fortresssydney // @2315.bar
Facebook & Twitter: same as above
Social Media Handles
EXAMPLE SOCIAL FEEDS
PREVIOUS DESIGN WORK
Carousel post
EDM
EDM example
VIDEO AND CONTENT CURATION EXAMPLES
RESULTS
*I left in January 😗